IncidentLead vs FirstLeads
FirstLeads and IncidentLead both send fire and water leads to restoration contractors and public adjusters. This page sets out IncidentLead vs FirstLeads on the things you can check for yourself: where the leads come from, what each one holds, how phone numbers are labeled, how leads reach you, and how coverage is sold. Every fact about FirstLeads comes from its own public website, with a link to the page.
As of 17 October 2026, from their public website. Every FirstLeads fact on this page links to the page it came from.
Fire and water leads on a live national map.
FirstLeads sells real-time fire and water damage leads to restoration contractors, public adjusters, real estate investors, wholesalers and insurance agencies (home page). It pulls incidents from fire department feeds and public records (FAQ), shows them on a live national map, and turns each one into a property file with owner contact data cross-checked across several sources, including the resident when a property is rented (home page).
What FirstLeads does well
- A live national incident map on its home page (home page), and monthly damage reports by area that anyone can read (reports page).
- Contact checks on each owner lookup: phone verification, carrier information, DNC status and litigator flags (FAQ).
- Resident contacts for rented properties, as well as the owner (home page).
- A damage estimate for each incident: low, medium or high (FAQ).
- Plenty of connections: Slack, HubSpot, Salesforce, Zapier, Google Sheets, Microsoft Teams and webhooks, plus automated direct mail to the affected property (home page).
- Free working resources such as a call script and a fire runner playbook (resources page).
- Month to month: cancel anytime, no contracts (FAQ).
What IncidentLead is
IncidentLead, from Genesis One, turns live fire and water dispatch into a callable lead. Each lead names the incident in plain words and gives the verified property address, the owner from public records and licensed data, and the phone numbers on file with every number labeled. It reaches the app by push and text about a minute after dispatch, and a dispatch updates timeline shows the radio traffic as the incident unfolds, with a plain-English summary. IncidentLead never dials anyone and never contacts owners: you decide who to call, dial manually, and own your compliance, as the compliance guide for calling after a loss explains. Read more about our fire damage leads and water damage leads.
IncidentLead vs FirstLeads, feature by feature.
| What you get | FirstLeads | IncidentLead |
|---|---|---|
| Where leads come from | Official fire department feeds and public records (FAQ). | Live fire department dispatch radio, transcribed and read by AI, plus public incident feeds. |
| Lead types | Fire (structure, residential and commercial) and water damage, including burst pipes, flooding and storm-related water (home page). | Fire and water losses in plain words, for example "working fire", "smoke showing" or "water main break". Fire alarm activations come too, kept apart from confirmed fires because most alarms are not fires. |
| Owner data | Owner contact data cross-checked across multiple sources, plus the resident when the property is tenant occupied (home page). Owner lookups return phone numbers and email addresses (FAQ). | The verified property address, the owner from public records and licensed data, the phone numbers on file, and the property's local time. |
| Number labeling | Each owner contact lookup includes phone verification, carrier information, DNC status and litigator flags (FAQ). | Every number labeled: clean, on a Do-Not-Call registry, disconnected, or opted out. |
| Delivery | A web dashboard with alerts by email, SMS or Slack. Instant alerts come with the higher plans; the entry plan sends email digests (FAQ). Integrations include HubSpot, Salesforce, Zapier and webhooks (home page). | Push and text to the IncidentLead app, with a dispatch updates timeline: the radio transmissions about the incident and a plain-English summary, so you can see whether crews are still on scene. |
| Coverage model | They say they monitor all 50 states, deepest in major metro areas (home page). Alerts are set by city or county, with the number of areas set by plan; monthly, cancel anytime (FAQ). | Sold by county, month to month, with no long lock-in. See coverage by county. |
| Exclusivity | Not exclusive: every subscriber covering a territory is alerted at the same moment (home page). | Non-exclusive, and we say so. |
| App | A web dashboard (FAQ). A phone app is not stated on their site. | iOS, Android and web. |
| Public adjuster support | Yes, a page for public adjusters (public adjusters page). | Yes. Built for public adjusters and restoration contractors. See leads for public adjusters. |
FirstLeads column: their public website, read on 17 October 2026, with a link to each page. "Not stated on their site" means we could not find it on the pages we read, so ask them. Speed claims are left out of the table, ours included, because each company measures from a different starting point. IncidentLead column: our own product. Spot something out of date? Email [email protected] and we will correct it.
Pick the one that fits how you work.
FirstLeads may suit you if
- You want a live national map and public monthly reports for your area.
- You work in Slack, Google Sheets or a CRM and want leads to flow straight in.
- You want a damage estimate on each incident, or direct mail sent to the property.
- You also buy as an investor, wholesaler or insurance agency.
IncidentLead may suit you if
- You want leads in a phone app on iOS, Android and the web, by push and text.
- You want the radio traffic about each incident as it unfolds, with a plain-English summary, so you can see whether crews are still on scene.
- You want every number labeled on the lead itself: clean, on a Do-Not-Call registry, disconnected, or opted out.
- You want fire alarm activations kept apart from confirmed fires.
- You want a product that never dials anyone or contacts owners.
Either way, see each one working on real leads in your own county before you decide. For the bigger picture, read how fire alert services, lead lists and verified leads compare.
See IncidentLead on real leads in your county.
Request a demo, tell us the counties you work, and we will show you the product. Restoration contractors and public adjusters both welcome.
Request a demoIncidentLead vs FirstLeads questions.
What is the main difference between IncidentLead and FirstLeads?+
FirstLeads is built around a live national map, a web dashboard and many integrations, and serves investors and insurance agencies as well as contractors. IncidentLead is built around the phone: leads arrive in the app on iOS, Android and the web by push and text, with every number labeled and a dispatch updates timeline that shows whether crews are still on scene.
Do both services flag Do-Not-Call numbers?+
Yes, in their own ways. FirstLeads says each owner contact lookup includes DNC status, carrier information and litigator flags. IncidentLead labels every number on the lead: clean, on a Do-Not-Call registry, disconnected, or opted out. Either way, the licensed professional decides who to call and owns their own compliance.
Where do the FirstLeads facts on this page come from?+
From the FirstLeads public website, read on 17 October 2026. Each fact in the table links to the page it came from, and anything we could not find there is marked as not stated. We did not contact FirstLeads. Products change, so check their site, and email [email protected] if anything here is out of date.
More comparisons and guides.
See IncidentLead vs Fire Notification, IncidentLead vs FireAlerted, IncidentLead vs Perch Alerts and IncidentLead vs AdjustLeads, or the full list of Fire Notification alternatives.
Read more about fire damage leads, water damage leads, leads for public adjusters and the compliance guide for calling after a loss.